Getting Clients for Your law firm

Getting Clients for Your law firm

How to get clients for your law firm
As evidenced by the statistics above, there are multiple ways that prospective clients will go about finding the legal representation that suits their needs. While referrals are important, having a strong online presence is just as crucial. Here are some top tips on how to generate new clients for yourself.

Create a website
Following on from the previously mentioned statistics: Of the 57% of clients not using a referral to seek legal representation, 17% of those used a lawyer’s website. Think of it as your digital business card. Enlist a professional to create a website for you that is well-built, fast, and visually appealing. From there, make sure that you keep your website updated with current information and content.

Be discoverable
Because referrals aren’t the only way to secure new clients, you need to make sure that your online presence is strong and search engine optimized. Investing time and money into good SEO can be the difference between your website showing up on page one of Google or not–and once you get a coveted position, you have to work to maintain it.

Leverage online marketing
As much as you can be doing everything right organically for your business’s online presence, money talks. Leveraging online marketing is a smart way to ensure that you can compete with the top dogs. Engaging a digital marketing agency to handle your online marketing and to provide advice is a solid investment.

Focus on content marketing
We mentioned earlier that keeping your website up to date is important—but what can you fill it with? Content marketing is your golden goose here. But what is content marketing, and why do you need to pay attention to it? In a nutshell, content marketing is a strategic marketing approach focused on creating and distributing valuable and relevant content. If you do this consistently, you can attract and retain a clearly-defined audience—and this audience can become clients. What this means for you is that to stand out from your competition and build a strong online presence, you need to be writing articles that are informative and timely to host on your website. From there, sharing them on your social media channels helps even further.

Reviews and ratings
When you’ve achieved a good result for a client, make a point to follow up with them and request a review or a rating on Google or Bing. Positive reviews and ratings ensure that you can hold your own against your competitors, not to mention that they highlight your skills and trustworthiness. Adding this simple step as a matter of procedure on your end is something small that can make a big difference in attracting more clients.

Reputation management
Unfortunately, sometimes you can garner a poor review from a client. If for whatever reason you are not happy with the state of your online reviews, reputation management is something you should consider. There are online reputation management services that you can engage to curate a positive digital brand for your business.

Be helpful to get more clients
This one is a no-brainer, but the fact bears repeating: If you do a good job and secure favorable outcomes for people, they will be more likely to recommend you to others.

In summary, lawyers get new clients by two major methods–referrals and reviews. By utilizing networking skills and events, you can get your name out there and let people know that you are a reliable, trustworthy source of legal representation. Likewise, if you strive for excellence in your work and encourage your clients to leave you glowing reviews, this will have a positive impact on your reputation organically. A combination of paid SEO efforts and a strong reputation will serve you well when prospecting for new clients.